Most businesses in the Emirates run ads "the Russian way" and expect it to work.
But here, the game plays by different rules.
The result — money down the drain, and no clients coming in.
Three major mistakes:
- One offer for everyone. Arabs, Russians, and English speakers are three completely different worlds. Each has its own motivation, pain points, and triggers. A universal offer simply doesn’t work.
- Seasonal fear. In summer or during the "dead season," many slash their ad budgets and wait. That’s exactly when ads are cheaper, competition is lower, and those who keep going scoop up the profits.
- No "locomotive" product. Without a product that attracts a steady flow of new buyers, ads become an expensive hobby. You need to test, not pray for one lucky hit.
Fresh case:
During the market’s slowest period, we increased the budget and, in just 8 days of August, achieved:
- Ad spend: $770
- Online sales: $5,006.93
That means every
$1 invested in ads brought back $6.50!All screenshots and videos from the ad account are in our Telegram channel.
By the way, subscribe — and grab our
ad profitability template in Telegram to track every single dollar you invest.
What’s the secret?
A "locomotive" product + three separate ad campaigns for three distinct audience segments.
Plus, behind the scenes, an automated funnel that brings
back every 4th client for a repeat purchase within 2 weeks — at zero extra ad cost.We didn't even include those numbers in the above ROI.
Conclusion:
In the UAE, the winner isn’t the one with the biggest budget, but the one who knows how to play by local rules.
If you want to
discover your own "locomotive" product and stop burying money in the sand — message me on WhatsApp. We’ll go through your case.