HOW WE HELPED AN E-COMMERCE BUSINESS EARN OVER $110,000 AND ACHIEVE A 5X RETURN ON AD SPEND
Hi, I’m Vadim. I’m a marketing professional who loves crunching numbers and testing everything related to sales. Why? Because nothing is more useless than an ad campaign without analytics and repeat customers.

You might think I’ve got a calculator for a heart, but let’s take a look at the facts.

This story began in the UAE when the owner of an e-commerce business came to me.

He complained that his ads were "eating up" a fortune, yet barely bringing in new customers.

I don’t believe in “magic buttons” because the secret to profitable advertising lies beyond the ad platforms.

Especially when ad costs are as high as a jetliner’s wing.

That’s why I take a systematic approach.

Here’s what we achieved:

  • Ad Spend: $23,359
  • Sales: 868
  • Average Check: (TBD based on full data)
  • Revenue: $112,302
  • Return on Ad Spend (ROAS): 510%

Target market: UAE

Audience: English-speaking, Arabic-speaking, and Russian-speaking.

Over 12 months, we generated an additional $110,000+ in revenue for this caviar e-store with a ROAS of more than 5x — and that’s not even counting repeat purchases!
Screenshot of one of the Facebook Ads Manager accounts showing an ad ROI of over 5x.
Let me walk you through the three steps that made this result possible and why it worked so effectively.

HOW I DEVELOPED THE THREE-STEP SYSTEM

When I took on this project, the first thing I noticed was a lack of transparency in the advertising strategy.

Clients were slipping through the cracks, and repeat sales were left entirely to chance.

If a customer made a repeat purchase on their own—great. If they didn’t, no one would notice or follow up to encourage them.

So, I decided to implement a clear, justified, and actionable three-step plan.

STEP 1. CRM: EVERYTHING UNDER CONTROL

First, we implemented a CRM and accounting system so the business owner could clearly see where clients were coming from, which products were generating profit, and where the advertising budget was being wasted.

  • All orders and communications were centralized, providing transparency at every level.

  • We immediately identified bottlenecks in the customer journey and optimized the process to close sales effectively.

Result: The owner no longer had to ask, "Why aren’t there any sales?" Everything became clear, and the advertising started to pay off.
Screenshot of the implemented CRM system.

STEP 2: TRIGGER-BASED ADS + DAILY ANALYTICS

Next, we overhauled the advertising strategy.

We stopped wasting money on promoting the entire product range, random Reels, or Stories about the business. Instead, we focused on key “locomotive” products:

  • Locomotive Products: The most profitable items that attract buyers.

  • Trigger Ads: Emotional, attention-grabbing ad copy, replacing boring lines like "We have fresh...", "We have the best...".

  • Daily Optimization: We analyzed ad performance every day, comparing formats (e.g., Stories outperformed Reels), audience demographics, and languages.
Result: The cost per click dropped, and the conversion rate skyrocketed.

The average return on ad spend (ROAS) exceeded 5x, even for cold audiences—before considering repeat purchases!

Daily report for the client

STEP 3: REPEAT SALES – THE REAL GOLDMINE

Finally, I focused on retaining customers who had already purchased.

Many business owners forget that their customers are willing—and even eager—to buy again.

Here’s what we did:

  • Automated Funnels: After the first purchase, customers received follow-up emails or messages with new offers.

Reminders: A system automatically checked in with customers to suggest replenishing their supplies.

  • Special Campaigns: We launched promotions that created buzz in the market and brought customers back without spending extra on ads.

Result: Customers began buying regularly, and the business owner didn’t have to invest additional ad spend—second and third purchases came essentially for free.

This strategy drove over $110,000 in additional revenue in just one year.
Screenshot of the Facebook Ads Manager showing an ad ROI of over 7x for December 2024

WHY YOU SHOULD ACT NOW?

Advertising costs are rising before our very eyes, especially in niches like e-commerce (and others).

In December 2023, we saw that CPM (cost per 1,000 impressions) was $14.20, but by December 2024, it had jumped to $19.60 — with the same settings and audience!

What does “advertising costs are rising” mean in simple terms?

If you used to pay $14 for 1,000 impressions, now it costs almost $20.

That’s about a 38% increase in just one year.

Imagine if a loaf of bread cost $14, and a year later, you had to pay $19–$20 for the same loaf.
Screenshots from Facebook Ads Manager for December 2023 and 2024
Many entrepreneurs still focus only on likes, clicks, reach, and views, forgetting that these metrics don’t matter as much as actual ROI.

Without realizing it, they operate at a loss and eventually shut down.

To avoid “going under” tomorrow, a systematic approach should have been implemented yesterday.

One ad campaign alone won’t save you when advertising costs rise year after year, and competition keeps increasing.

And now, I want to ask you a question...

WANT ME TO HELP YOU IMPLEMENT THIS SYSTEM—FOR FREE?

I’m not promising you the moon, but my proven three-step method delivers real benefits to owners of online caviar stores:

  • CRM — Gain full visibility into where your customers come from and where your ad spend is leaking.

  • “Trigger” Ads + Analytics — Attention-grabbing copy and flagship products boost ad profitability and improve conversion rates.

  • Repeat Sales — Customers return willingly, and the second or third purchase comes almost for free.

If you want to understand how to implement all this, I’m ready to help you create an action plan for free!

WHY FREE?

I know that a certain percentage of people, after seeing my expertise and system in action, will choose to continue working with me on a paid basis.

Instead of just claiming how great I am, I prefer to show real results in practice.

WHAT’S NEXT?


If you’re interested, leave a request—we’ll discuss your store, products, and audience.

I’ll help you develop a free strategy to implement the three steps (CRM + ads + repeat sales) tailored to your specific needs.

Then, we’ll have a Zoom call (30-45 minutes), where I’ll explain how we’ll launch everything smoothly and without unnecessary hassle.
Screenshot from the client chat with feedback and New Year’s wishes for 2025.
[Translated by Google]

And now...

Your competitors are reading this ad right now.

I work on a “1 city = 1 e-commerce business” basis and never take on two identical businesses in the same location—it’s just not ethical.

So don’t wait. In 30 minutes, it might already be too late.

Click below to apply, and I’ll reach out to ask a few questions and schedule a strategy session.
Screenshot from the client chat: message from the client on the first day of the ad launch, December 9, 2023.
[Translated by Google]
"IT SOUNDS GREAT, BUT I’M STILL UNSURE… MAYBE LATER?" — YOU MIGHT SAY.
Of course, no one’s forcing you.

But are you ready to watch your revenue slip away to competitors?

If you have any questions—just reach out.

And I won’t pressure you—if you decide not to work with me, that’s perfectly fine. No annoying follow-ups like, “So, when are we starting?”

However, I can’t help you if:
  • You’re not selling anything yet (just starting out).
  • You’re not ready to invest in marketing.
  • You’re not planning to grow your business anytime soon.

If that’s the case, this offer isn’t for you.

For everyone else—click the button below!