Finally, I focused on retaining customers who had already purchased.
Many business owners forget that their customers are willing—and even eager—to buy again.
Here’s what we did:
- Automated Funnels: After the first purchase, customers received follow-up emails or messages with new offers.
Reminders: A system automatically checked in with customers to suggest replenishing their supplies.
- Special Campaigns: We launched promotions that created buzz in the market and brought customers back without spending extra on ads.
Result: Customers began buying regularly, and the business owner didn’t have to invest additional ad spend—second and third purchases came essentially for free.
This strategy drove over $110,000 in additional revenue in just one year.