How We Pulled an E-Commerce Store Out of the “Ad Swamp” and Made $100,646 from a $19,649 Budget
You’re a business owner in the UAE.

You’re not a marketer.

You don’t have time to mess around with ad dashboards.

Chances are, you’ve already tried Instagram. Hit the “Boost” button. Waited for sales.

Maybe then you hired someone to “figure it out.”

Then moved to Google. Then back to Instagram. Then gave up.

Sounds familiar?
Now let’s talk story.

An online store in the UAE.

They were running ads. Orders were coming in.

Money was going out. Profit wasn’t coming in.

It’s like putting a coffee machine in your office and hoping it’ll start printing cash.

What was happening:

  • Instagram was “working” — just not how they’d hoped
  • Creatives looked nice, but brought in sales like fishing in the desert
  • Repeat customers? What are those?
  • Ad budget melting faster than ice in Deira in July
  • CRM? “Well… we kinda have a spreadsheet”
Meanwhile, contractors were proudly reporting:
“Great reach!”
“Clicks are cheap!”

And the owner was opening the cash register with the same look people have when they get a letter from the tax authority.

What we did

First, we didn’t “optimize.”

We scrapped it. And rebuilt it from the ground up.

  • Killed the “Boost” button (hello, budget leaks)
  • Built a funnel based on numbers — not wishful thinking
  • Created ads that filter out window-shoppers and bring buyers
  • Set up analytics to show: who, where from, how much
  • Implemented a proper CRM (yes, it’s the 21st century)
  • Added automation that follows up — even if the lead forgot your name

We didn’t just run ads.

We built a system.

The result

  • Spent: $21.708
  • Made: $106.999
  • ROAS: 4.93
(That’s without counting repeat sales)

We’ve been working with this brand for the second year in a row.

Then we added follow-up automations.

Result: +10–35% revenue increase — just because we stopped forgetting about clients after their first purchase.

Screenshot of the ad account

If this sounds like you:

  • You’re a small business owner in the UAE
  • You’ve run ads — yourself or through someone
  • You were promised “results” but ended up with a few likes and zero sales
  • Or you simply want your ads to pay off — not just sponsor Meta’s stock price

Then let’s talk. No fluff. Just profit.

📍 My WhatsApp— right here:

And you know, my friend…

Maybe we’ll never speak again.

So follow my instagram — I share more real cases, examples, and actual numbers.

No fluff. No “selling through pain.”

Just what worked — and why.

In the next case study…

I’ll show how we started scaling a food delivery app in the Emirates.

Before us, they’d dumped in $50,000. Launched tons of ads.

Revenue? A few hundred thousand dollars.

Everyone was happy.

We looked at it. Were shocked.

And offered the dumbest solution imaginable.

The kind of thing that would make an average marketer’s eyes bleed.

A solution straight from the “you absolutely don’t do this” playbook.

And it worked.

Wanna know how? Don’t miss the next release.