HOW WE HELPED AN ONLINE FOOD DELIVERY SERVICE EARN OVER $110,000 AND ACHIEVE A 5X RETURN ON AD SPEND
Hi, I’m Vadim, a marketer who’s passionate about crunching numbers and testing everything related to sales.

Because, honestly, running ads without analytics or repeat sales is as useless as a suitcase without a handle.

You might think I have a “calculator for a heart,” but let’s focus on the facts instead.

This story began in the UAE when the owner of an online food delivery service reached out to me.

He complained that his ads were “eating up” a ton of money with very few new customers to show for it.

I don’t believe in “magic buttons.”

The real work happens outside of ad platforms, and I prefer a structured approach.

Over the course of 12 months, we generated $110,000+ in additional revenue with a return on ad spend (ROAS) exceeding 5x—even without factoring in repeat purchases!
Screenshot of one of the Facebook Ads Manager accounts showing an ad ROI of over 5x.
Let me walk you through the three steps that made this result possible and why it worked so effectively.

HOW I DEVELOPED THE THREE-STEP SYSTEM

When I took on this project, the first thing I noticed was a lack of transparency in the advertising strategy.

Clients were slipping through the cracks, and repeat sales were left entirely to chance.

If a customer made a repeat purchase on their own—great. If they didn’t, no one would notice or follow up to encourage them.

So, I decided to implement a clear, justified, and actionable three-step plan.

STEP 1: CRM + ANALYTICS = FULL CONTROL

First, we implemented a CRM and analytics system.

This gave the business owner a clear view of where customers were coming from, which products were driving revenue, and where the ad spend was being wasted.

  • Centralized Communication: All orders and conversations flowed into one system, creating transparency across the board.

  • Identifying Bottlenecks: We pinpointed weak spots in the customer journey and optimized conversions.

Result: The owner no longer had to ask, "Why aren’t there any sales?" Everything was clear, and the ads became profitable.
Screenshot of the implemented CRM system.

STEP 2: TRIGGER-BASED ADS + DAILY ANALYTICS

Next, we overhauled the advertising strategy.

We stopped wasting money on promoting the entire product range, random Reels, or Stories about the business. Instead, we focused on key “locomotive” products:

  • Locomotive Products: The most profitable items that attract buyers.

  • Trigger Ads: Emotional, attention-grabbing ad copy, replacing boring lines like “We have fresh caviar.”

  • Daily Optimization: We analyzed ad performance every day, comparing formats (e.g., Stories outperformed Reels), audience demographics, and languages.
Result: The cost per click dropped, and the conversion rate skyrocketed.

The average return on ad spend (ROAS) exceeded 5x, even for cold audiences—before considering repeat purchases!
Daily report for the client
STEP 3: REPEAT SALES – THE REAL GOLDMINE

Finally, I focused on retaining customers who had already purchased.

Many business owners forget that their customers are willing—and even eager—to buy again.

Here’s what we did:

  • Automated Funnels: After the first purchase, customers received follow-up emails or messages with new offers.

  • Reminders: A system automatically checked in with customers to suggest replenishing their supplies.

  • Special Campaigns: We launched promotions that created buzz in the market and brought customers back without spending extra on ads.

Result: Customers began buying regularly, and the business owner didn’t have to invest additional ad spend—second and third purchases came essentially for free.

This strategy drove over $110,000 in additional revenue in just one year.
Screenshot of the Facebook Ads Manager showing an ad ROI of over 7x for December 2024
WHY COMPETITORS ARE STILL STRUGGLING
  • They focus on clicks, impressions, and reach, hoping for a miracle, but ignore the actual return on investment.
It’s like walking into a shooting range blindfolded—you might make some noise, but you’ll never hit the bullseye. 🙂

  • Some just copy other people’s creatives, ads, or act on a whim.
I, on the other hand, built a clear three-step system: control and analytics, trigger-based advertising, and repeat sales.

  • They don’t realize that the real money is in your existing customers. I demonstrated how to increase sales without additional ad spend.

And now, I want to ask you a question...
WANT ME TO HELP YOU IMPLEMENT THIS SYSTEM—FOR FREE?
I’m not promising magic. But I do have a proven three-step approach that works:

  • CRM + analytics (clarity and control)
  • Trigger ads + data (emotionally engaging and high-performing)
  • Repeat sales (maximize revenue from existing customers)

Just like in fitness, you don’t start by lifting 200kg on day one. You start small and build your way up.

The same goes for scaling your business—step by step, we’ll hit your revenue goals.
WHY FREE?
I know that some people who see how this system works and benefit from it will want to continue working with me on a paid basis.

But instead of convincing you with words, I’d rather show you results.
WHAT’S NEXT?
If you’re interested, message me. We’ll discuss your business, products, and audience.

I’ll help you develop a custom three-step strategy (CRM + ads + repeat sales) tailored to your needs—for free.

Then, we’ll hop on a 60–90 minute Zoom call, where I’ll walk you through the entire process and how to launch it without unnecessary hassle.
Screenshot from the client chat with feedback and New Year’s wishes for 2025.
[Translated by Google]
ONE LAST THING…
Your competitors are reading this ad right now.

I work on a “1 city = 1 online food delivery service” basis and never take on two identical businesses in the same location—it’s just not ethical.

So don’t wait. In 30 minutes, it might already be too late.

Click below to apply, and I’ll reach out to ask a few questions and schedule a strategy session.
Screenshot from the client chat: message from the client on the first day of the ad launch, December 9, 2023.
[Translated by Google]
STILL UNSURE?
Of course, no one’s forcing you.

But are you ready to watch your revenue slip away to competitors?

If you have any questions—just reach out. I don’t bite.

And I won’t pressure you—if you decide not to work with me, that’s perfectly fine. No annoying follow-ups like, “So, when are we starting?”

However, I can’t help you if:
  • You’re not selling anything yet (just starting out).
  • You’re not ready to invest in marketing.
  • You’re not planning to grow your business anytime soon.

If that’s the case, this offer isn’t for you.

For everyone else—click the button below!