How much can an online store owner in the Emirates really earn in 8 days in the “dead” season?
The dead season is when most businesses cut ads and just wait for the slump to end.

We do the opposite: we raise budgets and test new angles while competitors sleep.

Let’s look at the numbers from these 7 days on real data.

Results for 8 days:
  • Revenue from Aug 1 to 8: $5,006
  • For an online store with this product, that is very strong, especially in the “dead season”.

What’s under the hood?


We are testing a new locomotive product - the one that pulls in a stream of new buyers.

We launched three ad campaigns for three audiences: Arabs, Russian speakers, and English speakers.

Important: each audience needs its own offer. One-size-fits-all does not work.

For example:


  • Spend on the Russian segment: $23, sales - 0.
  • We test, analyze, and switch off weak ideas - that is normal for the testing stage.
  • The key is to find a locomotive product that really gets the audience moving.

Project edge:


We also run a strong automated funnel: every 3rd client makes a repeat purchase within a couple of weeks after the first one.

That is extra profit with no extra ad spend.

Bottom line: to earn more, do not slow down. Invest in ads when others “sleep”.

Message me on WhatsApp if you want to see how our funnels work or how to find a locomotive product for your store in the UAE.

And be sure to download the spreadsheet template in the Telegram channel to track your ad payback.