Simple. You need to find a locomotive product.
And you should have several of them. The more - the better.
Ideally, have one for each audience: Arabic, English-speaking, Russian-speaking.
We’ve noticed over the past years in e-commerce:
what works for Arabs can seem funny to Russians.
And what Russians like, the English-speaking audience will simply ignore.
We’ve tested hundreds of hypotheses with big budgets and know how to pull revenue up.
Let me break it down.
In ads the customer sees a creative. For example:
- one creative sells a product for 100 dirhams
- another - for 200
- a third - for 500, and so on
It’s logical to think it’s most profitable to sell the expensive product right away. But no =)
Often it’s the ad with the 100-dirham product that gets a person into the store. Then they build a cart for 2,000-3,000 dirhams.
They may not even buy the 100-dirham item! But that’s what brought the customer in and made them grab 2-3 more items.
That’s the locomotive product.
It pulls the rest of the assortment and increases ad payback and profit.
And the funny thing is - sometimes it’s something you’d never even think to advertise.
Pick the right locomotive product and you can truly turn your business around.
Every business in the UAE is unique. Each one has its own locomotive product.
The main thing is knowing where to look.
👇Write right now on Telegram:
@vadiimi@vadiimi@vadiimiWe’ll go through your project and help find the product that will pull sales up.